A cookie is a small file of letters and numbers that we store on your browser or on your computer or mobile device. Cookies contain information that is transferred to the hard drive of your computer, phone or tablet.
The types of cookies we use
We use four categories of cookies: performance cookies, advertising cookies and functional cookies.
These cookies allow us to recognise and count the number of visitors to our site and to see how visitors interact with our website. They help us to improve the way in which our website works, for example, by ensuring that users can easily find what they are looking for. The data collected by the cookies is aggregated across all visitors so is anonymous.
Our performance cookies include:
Google Analytics. We use Google Analytics to understand how our website is performing, to deliver relevant content and to make improvements to the site. To find out more about these cookies, visit: https://policies.google.com/technologies/cookies.
Hotjar. These cookies are used to provide insights into how our website visitors use and navigate around the website. Tracking is performed anonymously and helps us improve user experience. To find out more about these cookies, visit: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies.
WhatConverts. These cookies identify which marketing campaigns result in a form fill or telephone call. Tracking is performed anonymously until a user identifies themselves by submitting a form or calling us. When you call us from the website or fill out a form, we may collect some or all of the following information: your email address, first name, last name, location, and any other information you willingly choose to provide. Read more at https://www.whatconverts.com/privacy-policy/#our-use-of-cookies
We use these cookies to tailor advertising to your interests – both on our site and other sites you visit. If you disable them, you will still see adverts, they just won’t be tailored to you. These cookies record your visit to our website, the pages you have visited and the links you have followed.
Our advertising cookies include:
Facebook. These cookies track user behaviour on our website, such as the pages visited and where a user left the website. This technology enables us to serve you personalised adverts whilst you are on Facebook. Read more at https://www.facebook.com/policies/cookies/
Bing. These cookies are used to serve our online advertising. The Bing cookie enables us to measure and manage our media activity to optimise our website performance. Read more at https://privacy.microsoft.com/en-gb/privacystatement
LinkedIn. These cookies track user behaviour on our website, such as the pages visited and where a user left the website. This enable us to serve you personalised adverts whilst you are on LinkedIn. Read more at https://www.linkedin.com/legal/cookie-policy
Google Ads. These cookies are used to serve our online advertising. The Google Ads cookie enables us to measure and manage our media activities. It also allows us to track user behaviour on our website so we can serve personalised adverts to our visitors. Read more at: https://policies.google.com/technologies/cookies
We use these to improve our site’s functionality and personalisation for our users. They may be set by us, or by third party providers whose services we use on our site.
Our functional cookies include:
YouTube. We use YouTube to show you videos on our site.
How to turn off cookies
You can turn off our performance, advertising and functional cookies by managing your Cookie Preferences. You can also block cookies by changing the setting on your browser which allows you to block cookies.
Most web browsers allow you to control cookies through the browser settings. To find out more about cookies, visit www.aboutcookies.org or www.allaboutcookies.org.
To find out how to manage cookies on your browser, you can visit:
Microsoft Internet Explorer, https://support.microsoft.com/en-us/topic/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d
Apple Safari, https://support.apple.com/en-gb/safari
Not all cookies work for the same period of time. ‘Session cookies’ only operate temporarily and are erased when you close your browser. ‘Persistent cookies’ can last for much longer, in some cases several years, unless they are manually deleted.
Who sets the cookies on our site
Many of our cookies on our sites are set by us – these are called ‘first party cookies’. Some cookies are set by third party partner organisations and are known as ‘third party cookies’.
Find out more about cookies
You can read more about cookies on the website for the UK’s data protection regulator, the Information Commissioner’s Office – https://ico.org.uk/your-data-matters/online/cookies/